Discurv (ex Madeinvote et poll&roll) - Etude Notoriété et image

Your brand: A valuable asset to preserve and cultivate

In today's competitive market, a strong brand differentiates you in consumers' minds. Brand awareness is crucial: a consumer cannot buy what they do not know, and a negative image can be a significant barrier, requiring additional price or promotion efforts to compensate.

A brand is dynamic, evolving over time. Your marketing and communication actions, competitors' actions, user experience, and word of mouth shape this perception. Effectively managing your brand requires intimate knowledge and continuous monitoring of its evolution.

Brand awareness and image study to fully understand your brand

Building brand equity is a long-term process. As the brand image evolves with time and marketing actions, it is crucial to understand its changes for effective management. Discurv supports your brand issues throughout its lifecycle:

Brand Awareness

Measure your awareness rate (top of mind, spontaneous, and aided) and compare it to competitors.

Brand Image

Evaluate your brand's attractiveness, positive and negative attributes, and identify differentiating points compared to competitors.

Consumer profile

Identify profiles of consumers who know and appreciate your brand and study their purchasing and consumption habits.

Brand Funnel

Understand key brand funnel indicators: awareness → consideration → preference → purchase → recommendation/repurchase, and identify strengths and areas for improvement.

Brand tracking

Identify the impact and effectiveness of your marketing operations on your brand indicators and track their evolution over time.

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Statistical analyses to enhance your brand awareness and image studies

Go further with our proven statistical analysis methods to optimize your brand strategies.

Correspondence Analysis, Impact-Performance Matrix... Our experienced team recommends the best statistical analysis method for your brand awareness and image studies, providing deeper insights beyond descriptive analysis.

Benefit from our expertise to deliver turnkey statistical analyses and guide your brand strategies.

Discover our statistical analysis services

Choose Discurv for your brand awareness and image studies

Combining our innovative sampling methods, expertise, and research platform, we help you better understand your brand equity.

Methodological excellence

Rely on the expertise and advice of our senior consultants, from methodology definition to operational recommendations, going beyond a simple image assessment.

Agility and responsiveness

Our automated research platform and a single point of contact reduce study timelines and improve internal team productivity.

Interactive deliverables

Access an interactive data visualization dashboard to visualize, filter, cross-reference your results, and track the evolution of your brand KPIs over time.

Unlimited targeting

Panels, social networks, client files... Our team recommends the ideal sampling method to cover all your field needs worldwide for your brand awareness and image studies.

"We engaged Discurv for a Brand tracker for a B2B target across several countries. The surveys allowed us to measure the communication campaign's (rebranding) impact on brand equity (awareness, consideration, image). Thank you to the Discurv team for their professionalism, responsiveness, efficiency, and data quality!"

Sébastien Lhote

Business Planning Team Leader at Mindshare

We chose to collaborate with Discurv to evaluate the image and awareness of the Aäsgard brand in our areas of operation (18 departments). The insights gathered from social media have been extremely valuable as they allowed us to prioritize our communication actions and develop our network of stores."

Pierre Emile Faroult

Marketing & Communication Director at Valeor group

"We wanted to implement a standard approach quite similar to our classic Brand Health Tracking. The objective was to give many markets the opportunity to understand and measure their brand health over time in a flexible, agile, and cost-effective manner. What stands out to me the most is the support and availability that poll&roll demonstrated to help us move in the right direction. When you're alone facing a platform, it's easy to make mistakes. Trusting your provider and the way you work together is very important."

Sandrine Landemaine

Global Consumer Insight Manager at Moët Hennessy

"Discurv's innovative study technology allowed us to survey users of free-floating services (bikes and scooters) in a restricted geographical area to better understand their usage and attitudes, and to measure our image and awareness compared to different competitors. The insights gathered enabled us to deepen our knowledge of these target groups and helped us adjust our offering and communication strategy."

Guillaume Aubin

Customer Voice Project Manager at Keolis

Assess your brand's position and optimize strategies for long-term success