Discurv, the Research Partner for strategy consultants and private equity managers

Our goal? Meet all your strategic and due diligence needs through the rapid collection of authentic opinions worldwide and our turnkey analysis services.

Your daily challenges

Whether you are Private Equity Managers or Strategy Consultants, your role is essential for optimizing asset portfolios, assessing market risks and opportunities, or improving overall company performance through strategic recommendations. Discurv supports you with the following challenges:

Market trend analysis

Identify market dynamics, growth opportunities, and potential threats for a market or company.

In-depth consumer understanding

Provide clients with detailed knowledge of consumer behaviors, usage, expectations, and motivations to guide strategic decisions.

Brand evaluation

Measure and analyze the perception of a target company and its recognition in the market compared to competitors.

Customer satisfaction measurement

Evaluate customer satisfaction and identify friction points to improve customer experience and loyalty.

Portfolio optimization

Identify high-performing and underperforming assets, facilitating portfolio optimization and diversification.

Our studies address your strategic and due diligence needs

Mesurez la réceptivité et l’attractivité d'un nouveau produit ou service avant son lancement pour assurer le succès de son go-to-market.
Learn more
Evaluate your brand's image and awareness and track its evolution in response to marketing actions, identifying operational optimizations to ensure brand longevity.
Découvrir
Evaluez l'impact potentiel d'une publicité avant son lancement, permettant d'optimiser le contenu et le message pour maximiser son efficacité
Découvrir
Evaluez l'efficacité d'une campagne publicitaire après sa diffusion afin d'ajuster les futures stratégies de communicatio
Découvrir
Mesurez l’efficacité d’une opération marketing d’influence après sa diffusion sur les KPIs de marque
Découvrir l’étude
Identify market changes to adapt your product/service development and better meet customer needs and expectations.
Découvrir
Fuel your high-potential press releases with reliable and impactful insights.
Découvrir
Identify strengths and areas for improvement of a product/service to enhance loyalty and customer experience.
Learn more
Adaptez les stratégies d’implantation et d’expansion de commerces physiques et optimisez le marketing local dans une logique d’amélioration globale
Découvrir l’étude

Discover why strategy consultants & Private Equity Managers trust us

Benefit from our research expertise to focus serenely on your core business.

Speed and efficiency

Aware of time constraints and the need for responsiveness, we commit to providing results quickly without compromising the quality of insights collected or the depth of analysis delivered.

Data quality

We collect rigorous and precise insights based on proven methodologies and a state-of-the-art quality control process, ensuring reliable information for your strategic decision-making.

Multi-source sampling

Using multi-source sampling methods (social networks, panels, client files), we collect opinions from any target worldwide, from the broadest to the most niche.

Methodological excellence

Our institute's recognized rigor and methodological expertise enhance the credibility of your communication actions with your stakeholders, whether they are your peers or clients.

From full-service to Ccstomization, our support adapts to your needs

Our experienced consultants can assist you with part or all of your study. Discover the key steps where we can support you.
1
Study framing
Recommendation of the methodology to be implemented: target and sample, representativeness, collection mode.
2
Questionnaire
  • Questionnaire drafting
  • Questionnaire translation
  • Questionnaire programming and testing
3
Fieldwork
  • Fieldwork management and monitoring
4
Analysis and reporting
  • Production of a turnkey report
  • Advanced statistical analyses
  • Oral presentation of results

Like Them, Choose Discurv

“Thanks to Discurv's targeting capacity, we were able to gather insights that were difficult to access from our non-customers as part of a barometer. We recommend using Discurv's expertise to get quick insights for strategic decision-making.”
Rachel Bouvier
Chief Marketing & Digital Officer
“We carried out a post-test with Discurv as part of the NRJ Music Arwards in order to measure the impact of a digital campaign for one of our partner brands. Thanks to their targeting technology, we were able to gather the opinion of people who were really exposed to the content and thus decide on the effectiveness of this operation by analyzing the memory rate. We appreciated the expertise and the availability of the teams. We will be sure to re-interview Discurv about our upcoming projects.”
Sophie Tournois
Market Research Director
“We called on Discurv on behalf of one of our customers, in order to set up a Brand Tracker for a BtoB target, in several countries. At the end of these waves of investigation, we were able to measure the effect of the communication campaign (rebranding), both in terms of its memorization and the impact on its brand capital (reputation, consideration, image). Thanks to the entire Discurv team for their professionalism, responsiveness, efficiency and the quality of the data obtained on this project.”
Sébastien Lhote
Business Planning Team Leader
“The innovative Discurv study technology allowed us to interview users of freefloating (self-service bicycles and scooters) in a restricted geographical area in order to better understand their uses and attitudes and to measure our image & reputation in the face of the various actors. The insights collected allowed us to deepen our knowledge of these targets and helped us to adjust our offer and communication strategy.”
Guillaume Aubin
Customer Voice Project Manager
“Thanks to Discurv, we were able to quickly interview the specific target of consumers from 3 countries in order to understand their consumption habits and adjust our strategy. The key insights gathered during this study contributed to the prioritization and development of our projects. Thanks to them for their ability to listen, their expertise and support during this innovative project for us.”
Shirley Herbaut
Head of studies
“We use Discurv for post-test influence studies. This approach is very relevant since we can directly interview the followers of influencers and thus measure the performance of the content posted in terms of memorization, brand attribution, and purchase intent. Thanks to the team for their responsiveness and agility in these projects.”
Barbara Vite
Head of Research & Insights
“We are very satisfied with our collaboration with Discurv, especially following several post-test influence studies on social networks. Thanks to the agility of their technology, we were able to interview influencer followers following a campaign in order to measure its impacts.”
Claire Lasselin
Director of Studies
“Thanks to its innovative, relevant and pragmatic approach, Madeinvote allowed us to better understand uses and to target the expectations of (future) users. We were able to very quickly validate our intuitions and guide the deployment of our platform between individuals dedicated to second-hand products in full awareness and trust.”
Philippe Vettesse
Development Project Manager
“Convinced by the Discurv study solution, we were able to interview a large number of respondents (5 countries) when it came to buying bathroom accessories to be attached. This concept test allowed our design teams to adjust their product lines, while respecting the local specificities of each country.”
Carole Boudeau
Marketing Research Officer

Start your study with Discurv

Contact us