Discurv (ex Madeinvote et poll&roll) - Post-test publicitaire

Post-advertising test: an essential tool to measure the effectiveness of your campaign

In today's constantly evolving advertising landscape, brands must ensure their campaigns' effectiveness to optimize ROI and maximize consumer impact. Post-advertising tests are valuable for evaluating ROI beyond sales, including brand indicators.

These studies, conducted after a campaign's dissemination, evaluate the campaign's actual impact on the target audience and identify its strengths and weaknesses to guide future strategic decisions and optimize subsequent campaigns.

Evaluate the impact of your advertising campaigns

With increasingly fragmented and demanding consumers, simply broadcasting advertising messages is insufficient; ensuring they resonate effectively with the target audience is crucial. Simplistic measures like clicks or website visits don't capture the overall brand impact. A post-test conducted with Discurv allows for deeper performance analysis of your advertising campaigns by measuring:

Ad recall

Evaluate your campaign's ability to leave a lasting impression by analyzing the percentage of consumers who remember seeing an ad for your brand.

Brand attribution

Measure the ability of consumers to recognize the brand behind the campaign and ensure your advertising investments are correctly attributed to your brand, not competitors.

Creative diagnostic

Identify creative elements that appeal to or need optimization for your next advertising campaign (pace, colors, spokespeople, dynamism...).

Brand awareness and image gains

Track the progress of brand awareness and image indicators by comparing scores between exposed and unexposed populations.

Intent impact

Measure the impact of your campaign on purchase, subscription, visit, or inquiry intentions.

Start a study

Choose Discurv for your post-advertising tests

Combining our innovative sampling methods, expertise, and research platform, we help you measure and optimize your campaign impacts.

Innovative methodology

For digital campaigns, Discurv developed a unique technology based on actual respondent exposure, ensuring pure results without any bias.

Agility and responsiveness

Aware of your time constraints, benefit from a responsive team capable of launching your post-test almost simultaneously with the start of your campaign, collecting fresh and authentic responses.

Unlimited targeting

Social networks, panels… Collect opinions from any target worldwide exposed to your advertising content, whether digital (social networks/Internet), physical (events), or traditional (radio, TV...) through geolocated or interest-based targeting.

Expertise and data reliability

Our institute's recognized rigor and methodological expertise enhance the credibility of your actions with stakeholders (General Management, marketing & communication teams, media partners…).

"We conducted a post-test with Discurv during the NRJ Music Awards to measure the impact of a digital campaign for one of our partner brands. Thanks to their targeting technology, we gathered feedback from those actually exposed to the content and assessed the operation's effectiveness by analyzing recall rates. We appreciated the team's expertise and availability. We will definitely consider Discurv for our future projects."

Sophie Tournois

Marketing Research Manager at NRJ

"We engaged Discurv on behalf of one of our clients to implement a Brand tracker targeting a B2B audience across multiple countries. Following these survey waves, we were able to measure the impact of the communication campaign (rebranding), both in terms of its recall and its effects on brand equity (awareness, consideration, image). Thank you to the entire team for their professionalism, responsiveness, efficiency, and the quality of the data obtained for this project!"

Sébastien Lhote

Business Planning Team Leader at Mindshare

"With Discurv, we regularly conduct various tests (pre-test, post-test, ad-hoc) to quickly test our targets based on our key moments. We are very satisfied with this collaboration, which allows us to obtain robust and actionable insights in record time, and we are delighted with Discurv's ability to recruit all types of targets, even the most niche ones."

Nicolas Fourmont

Brand Manager at Heineken

Measure the effectiveness of your advertising campaign and its impact on your brand KPIs