Concept testing

Test, Measure, and optimize the potential of your innovations before launch

From concept to packaging or offer testing, Discurv methodologies allow you to objectively and quantitatively measure the potential of an idea and adjust your innovation strategy before launch.

Evaluating the potential of a concept before launch: a crucial exercis to ensure go-to-market success.

Before developing or commercializing your product or service, it is imperative to validate its potential by understanding the expectations and habits of your target audience. Concept testing is a crucial step that identifies the most promising ideas or concepts and mitigates the risk of failure. It provides concrete, quantitative, and objective data to guide strategic decisions, offer development, and communication.

By conducting a concept test, you maximize your chances of success by offering a relevant, differentiating product or service that meets the real needs of your consumers. It is thus a key investment to ensure the success of an innovation.

Concept testing to guide your innovations and optimize their appeal

Product and service development must meet the challenge of an increasingly competitive market. Budget constraints, the need for rapid response to fierce competition, and the growing complexity of consumer behavior are obstacles to the success of your new products. Whether it's continuous or disruptive innovations, Discurv supports you in your concept tests and helps you understand:

Concept attractiveness

Discover if the concept is attractive to potential customers/users.

Concept strengths and improvement areas

Collect positive and negative feedback from potential customers/users.

Concept differentiation Level

Evaluate how the concept stands against competitors in terms of features, benefits, and price.

Purchase or use intention

Measure the likelihood that your target audience will buy/use your product or service.

Optimal positioning

Determine the pricing strategy or range depth for your concept.

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Statistical analysis to support your concept tests

Go a step further with our proven statistical analysis methods to turn your ideas into successes.

Preference analysis, penalties (JAR), price analysis, TURF, CATA... Our experienced team recommends the best statistical analysis method for your concept tests, going beyond descriptive analysis to gain a deeper understanding of the collected data.

Benefit from our expertise to deliver turnkey statistical analyses and guide the development of your concepts.

Discover our statistical analysis services

Choose Discurv for your concept tests

Through the combination of our innovative sampling methods, expertise, and research platform, we address all your innovation challenges.

Methodological Excellence

Benefit from the expertise and advice of our senior consultants, from methodology definition (simple monadic, sequential, or comparative) to the receipt of strategic recommendations.

Agility and responsiveness

The combination of our automated research platform and a single point of contact reduces study timelines and improves the productivity of our internal teams.

Interactive deliverables

Access an interactive data visualization dashboard to visualize, filter, and cross your results for deeper analysis of your concept test.

Unlimited Targeting

Panels, social networks, client files... Our team recommends the ideal sampling method to cover all your field needs worldwide for your concept tests.

"Convinced by the Discurv study solution, we were able to survey a significant number of respondents (5 countries) regarding the purchase of bathroom accessories. This concept test allowed our design teams to adjust their product lines, respecting the specificities of each country."

Carole Boudeau

Marketing Research Manager chez Adeo

"Thanks to its innovative, relevant, and pragmatic approach, Discurv has enabled us to better understand the usage and target the expectations of (future) users. We were able to quickly validate our intuitions and guide the deployment of our peer-to-peer second-hand platform with full awareness and confidence."

Philippe Vettese

Development Project Manager at Cultura