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Services
Sampling
Sampling methods for every need
Insight expertise
Entrust us with your needs and benefit from tailor-made support from market research experts
Statistical analysis
Statistical analysis to explore your insights in depth
Plateform
Use Case
Research Director
Marketing Director
PR & Communication Director
Strategic planners
Strategy consultants
Concept testing
Brand awareness & Image
Advertising pre-test
Post-advertising test
Post-influence test
Usage and attitude
Opinion poll
Satisfaction survey
Catchment area study
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Glossary
Definition of key terms used in marketing studies, surveys, polls, and market research
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
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A
Approval
Administering a questionnaire
Advertising attribution
B
B2B
B2C
Bias
Barometer
C
Target
Codification
Buying behavior
Sociodemographic criterion
Socioprofessional categories
D
Field dates
E
Significant discrepancy
Sample
Matched samples
Response scale
Ad hoc study
F
Reliability
Filter
G
Control group
H
No items found.
I
Brand image
J
No items found.
K
No items found.
L
No items found.
M
Household
Methodology
Multi-country
N
Notoriety
Assisted reputation
Spontaneous fame
Top of Mind fame
O
Omnibus
P
Panel (Access Panel)
Penetration (rate of)
Population
Advertising post-test
Q
Closed question
Open question
Quota
R
Advertising recognition
Adjustment of a sample
UDA5 regions
Identifying information
Representativeness
S
Advertising souvenir
T
Concept test
Monadic test
Sequential test
Flat sorting
Cross sorting
U
No items found.
V
Wave
W
No items found.
X
No items found.
Y
No items found.
Z
No items found.
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