The Madeinvote and poll&roll institutes have changed their name to become Discurv!
Discurv, the research partner for strategic planners
Our goal? Help you gather unique consumer insights to enrich your strategic reflections, find inspiration, and develop impactful communication strategies for your clients, or simply give you the edge in a strategic pitch.
The quest for insight, at the heart of your daily challenges
Observing and analyzing market trends, understanding consumer behaviors are key to creating creative briefs for internal teams and responding to client requests with true strategic recommendations. Discurv supports you with the following challenges:
In-depth consumer understanding
Gain deep knowledge of consumers: behaviors, aspirations, motivations, usage, and brand or media relationships to feed your recommendations to creative and commercial teams.
Macro trend analysis and prospective studies
Decode societal, technological, or market trends and identify growth opportunities to support your strategic reflections and recommendations with data.
Brand Platform Construction
Define the set of identity values and communication pillars of a brand in line with product strategy and consumer expectations.
Segmentation and Targeting
Identify the most promising consumer segments and their characteristics to personalize messages or channels for future advertising campaigns.
Advertising campaign effectiveness measurement
Evaluate the effectiveness of communication campaigns after their launch and optimize messages or channels more precisely and effectively, maximizing ROI.
Evaluate your brand's image and awareness and track its evolution in response to marketing actions, identifying operational optimizations to ensure brand longevity.
Benefit from our research expertise to focus serenely on your core business.
Unlimited targeting
Panels, social networks... We collect opinions from any target worldwide, even the most niche like those actually exposed to advertising campaigns (digital, influence, events, DOOH...).
Speed and efficiency
We understand your time and budget constraints to react quickly to current events, and we commit to delivering results quickly without ever compromising on quality or depth of analysis.
Methodological excellence
Our rigorous methodologies and recognized expertise in the media guarantee precise and reliable insights, essential for effectively developing your creative strategies.
Strategic support
Our experienced consultants accompany you throughout the process, from data collection to analysis and interpretation of results, providing concrete and actionable recommendations.
From full-service to customization, our support adapts to your needs
Our experienced consultants can assist you with part or all of your study. Discover the key steps where we can support you.
1
Study framing
Recommendation of the methodology to be implemented: target and sample, representativeness, collection mode.
2
Questionnaire
Questionnaire drafting
Questionnaire translation
Questionnaire programming and testing
3
Fieldwork
Fieldwork management and monitoring
4
Analysis and reporting
Production of a turnkey report
Advanced statistical analyses
Oral presentation of results
Like Them, Choose Discurv
“Thanks to Discurv's targeting capacity, we were able to gather insights that were difficult to access from our non-customers as part of a barometer. We recommend using Discurv's expertise to get quick insights for strategic decision-making.”
Rachel Bouvier
Chief Marketing & Digital Officer
“We carried out a post-test with Discurv as part of the NRJ Music Arwards in order to measure the impact of a digital campaign for one of our partner brands. Thanks to their targeting technology, we were able to gather the opinion of people who were really exposed to the content and thus decide on the effectiveness of this operation by analyzing the memory rate. We appreciated the expertise and the availability of the teams. We will be sure to re-interview Discurv about our upcoming projects.”
Sophie Tournois
Market Research Director
“We called on Discurv on behalf of one of our customers, in order to set up a Brand Tracker for a BtoB target, in several countries. At the end of these waves of investigation, we were able to measure the effect of the communication campaign (rebranding), both in terms of its memorization and the impact on its brand capital (reputation, consideration, image). Thanks to the entire Discurv team for their professionalism, responsiveness, efficiency and the quality of the data obtained on this project.”
Sébastien Lhote
Business Planning Team Leader
“The innovative Discurv study technology allowed us to interview users of freefloating (self-service bicycles and scooters) in a restricted geographical area in order to better understand their uses and attitudes and to measure our image & reputation in the face of the various actors. The insights collected allowed us to deepen our knowledge of these targets and helped us to adjust our offer and communication strategy.”
Guillaume Aubin
Customer Voice Project Manager
“Thanks to Discurv, we were able to quickly interview the specific target of consumers from 3 countries in order to understand their consumption habits and adjust our strategy. The key insights gathered during this study contributed to the prioritization and development of our projects. Thanks to them for their ability to listen, their expertise and support during this innovative project for us.”
Shirley Herbaut
Head of studies
“We use Discurv for post-test influence studies. This approach is very relevant since we can directly interview the followers of influencers and thus measure the performance of the content posted in terms of memorization, brand attribution, and purchase intent. Thanks to the team for their responsiveness and agility in these projects.”
Barbara Vite
Head of Research & Insights
“We are very satisfied with our collaboration with Discurv, especially following several post-test influence studies on social networks. Thanks to the agility of their technology, we were able to interview influencer followers following a campaign in order to measure its impacts.”
Claire Lasselin
Director of Studies
“Thanks to its innovative, relevant and pragmatic approach, Madeinvote allowed us to better understand uses and to target the expectations of (future) users. We were able to very quickly validate our intuitions and guide the deployment of our platform between individuals dedicated to second-hand products in full awareness and trust.”
Philippe Vettesse
Development Project Manager
“Convinced by the Discurv study solution, we were able to interview a large number of respondents (5 countries) when it came to buying bathroom accessories to be attached. This concept test allowed our design teams to adjust their product lines, while respecting the local specificities of each country.”
