The Madeinvote and poll&roll institutes have changed their name to become Discurv!
Usage and Attitude study
Decipher consumer behaviors and perceptions for a better market understanding
With Discurv's Usage and Attitude study, make informed strategic decisions to enhance your marketing performance and strengthen your market competitiveness.
Usage and Attitude (U&A): Understanding consumer behaviors and perceptions
Mastering your market and understanding consumer behaviors is crucial for developing an effective marketing strategy. Industry experience and sector knowledge are valuable assets but can also lead to biases. Consumers make decisions based on habits and usage patterns, not just objective factors.
Monitoring consumption trends and understanding purchasing journeys are essential for activating the right marketing levers at the right time, improving company profitability.
Quantify consumer usages and perceptions in your category
The Usage and Attitude (U&A) study in a quantitative method quantifies consumer trends and attitudes toward a product or service. Discurv assists in conducting your U&A study to measure:
Category usages
Identify the frequency, quantities, and occasions of product/service consumption in your category.
Purchase/User journey
Understand the consumer's purchase journey and the drivers or barriers influencing their decisions.
Consumer typology
Understand the demographic profiles of category consumers and how their profiles impact their purchasing, consuming, and perceiving behaviors.
Brand awareness
Evaluate your brand's awareness in the category compared to competitors.
Brand perception
Assess your brand's attractiveness and image compared to competitors and identify differentiation points.
Satisfaction and NPS
Measure satisfaction levels with various aspects of your product/service and the likelihood of consumers recommending your brand.
Statistical analyses to support your Usage et Attitude studies
Go further with our proven statistical analysis methods to optimize your brand strategies.
Price sensitivity analysis, AFC, segmentation... Our experienced team recommends the best statistical analysis method for your U&A studies, providing deeper insights beyond descriptive analysis. Benefit from our expertise to deliver turnkey statistical analyses and guide your marketing strategies.
Choose Discurv for your études Usage and Attitude studies
Combining our innovative sampling methods, expertise, and research platform, we help you better understand your market dynamics.
Agility and responsiveness
Our automated research platform and a single point of contact reduce study timelines and improve internal productivity.
Methodological excellence
Our senior consultants provide expertise from methodology definition to delivering strategic recommendations, maintaining a macro and structural market view.
Interactive deliverables
Access an interactive data visualization dashboard to visualize, filter, and cross-reference your results for deeper analysis.
Unlimited targeting
Panels, social networks, client files... Our team recommends the ideal sampling method to meet all your field needs worldwide, from broad to niche targets.
"In an exploratory study to refine our understanding of consumption practices and information usage among non-readers of our titles, we engaged Discurv's expertise. This significantly enriched our approach and allowed us to develop new editorial products."
Cedric Motte
Director of digital products and editorial development at Centre France
"The Discurv team supported us in our first study leveraging social media users, an innovative and turnkey method. Our challenge was to better understand the expectations of young people in our area, particularly regarding societal and environmental transitions. The insights enabled us to launch an effective digital acquisition campaign and to initiate appropriate transformations in terms of communication, education, relationship channels, and offerings."
Laetitia Faliere
Head of Data, Customer Marketing at Crédit Agricole Aquitaine
"Discurv understood our needs and translated them into the construction of a fluid and effective questionnaire. We particularly appreciated their expertise, responsiveness, and the quality of the insights we were able to identify. Thanks to them, we better understood the importance of the relationship between pets and their owners, and consequently, the need to insure them as they are considered full-fledged family members. Armed with all these learnings, we can enhance our content strategy and better support both our individual clients and professional partners in the bespoke creation of an insurance product."
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