The Madeinvote and poll&roll institutes have changed their name to become Discurv!
Catchment area study
Optimize the development of your store and refine the understanding of your catchment area
Map visitor profiles, origins, and factors influencing physical store visits. Adapt your strategies for location, expansion, and optimize local marketing to improve overall performance.
Catchment area study: an essential tool for understanding your catchment area
The rise of e-commerce and changes in consumer behavior require physical stores to reinvent themselves and offer more attractive and personalized customer experiences. Understanding the trade area is crucial for adapting marketing strategies and improving overall performance.
Survey your catchment area at an ultra-local level to refine your development strategy
Trade area studies are essential for physical stores to thrive in a hypercompetitive commercial environment. By adapting to local realities, stores can differentiate themselves and ensure long-term sustainability. Discurv helps identify key KPIs such as:
NPS score
Measure the likelihood of visitors recommending your store compared to competitors.
Detailed satisfaction
Evaluate various aspects of the store experience (accessibility, attractiveness, visit enjoyment).
Store Awareness
Measure the image and awareness of your store compared to competitors.
Visitors profiles
Map visitor and non-visitor profiles within your trade area (age, gender, location, interests, purchase habits).
Foot traffic levels
Evaluate store traffic and compare performance against competitors.
Visit reasons/barriers
Identify factors influencing visits or non-visits.
Marketing impacts
Assess the local impact of marketing actions (events, ads) on foot traffic, awareness, or image.
Statistical analyses for your catchment area studies
Enhance your performance with proven statistical analysis methods.
AFC, Impact-Performance Matrix... Our experienced team recommends the best statistical analysis methods for your trade area studies, providing deeper insights beyond descriptive analysis.
Benefit from our expertise for turnkey statistical analyses to guide your development, expansion, or local marketing strategies.
Combining our expertise and research platform, we help you evaluate customer satisfaction and improve the customer experience.
Geolocated targeting
Discurv's unique technology allows geolocated surveys of trade area visitors or residents, offering precise insights.
Methodological excellence
Our senior consultants provide expertise from methodology definition to operational recommendations integration.
Expertise and data reliability
Our institute's recognized rigor enhances the credibility of your actions with stakeholders.
Interactive deliverables
Access an interactive data visualization dashboard for in-depth analysis.
"In the context of a shopping center extension, we conducted a study with Discurv among shoppers. The insights allowed us to evaluate visitor satisfaction and better understand their expectations. Thank you for the dynamic report."
