Satisfaction survey

Measure customer satisfaction and identify retention levers

With Discurv satisfaction studies, make informed strategic decisions to improve customer retention, develop your customer portfolio's value, and identify acquisition levers.

Satisfaction survey: an essential tool for customer loyalty and business performance

In a constantly evolving commercial environment, understanding customer opinions is crucial. Beyond evaluating customer satisfaction, the goal is to understand the motivations behind consumer perceptions and behaviors.

By delving into the nuances of customer experience, businesses can proactively identify friction points and implement targeted strategies to optimize the customer experience and drive increased engagement.

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Measure customer satisfaction

Surveying customer opinions through satisfaction surveys provides valuable insights into the strengths and weaknesses of products, services, and experiences. These insights are essential for making informed decisions to improve customer satisfaction and business performance. Discurv supports you in measuring KPIs related to satisfaction, such as:

Overall satisfaction (CSAT)

Evaluate the overall satisfaction level of your customers with your product or service.

NPS

Measure the likelihood that your customers will recommend your product or service to others.

Purchase or usage frequency

Identify the frequency of purchase or usage of your product or service to facilitate customer re-engagement.

Future purchase or usage intentions

Estimate the likelihood that your customers will purchase or use the product or service again.

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Statistical analyses for your satisfaction surveys

Go further with our proven statistical analysis methods to improve the customer experience in your business.

AFC, Impact-Performance Matrix... Our experienced team recommends the best statistical analysis method for your satisfaction surveys, providing deeper insights beyond descriptive analysis.

Benefit from our expertise to deliver turnkey statistical analyses and guide your customer experience strategies.

Discover our statistical analysis services

Choose Discurv for your satisfaction survey

Combining our expertise and research platform, we help you evaluate customer satisfaction and improve the customer experience.

Agility and responsiveness

Our automated research platform and a single point of contact reduce study timelines and improve internal productivity.

Unlimited targeting

Import your client files or use other sampling methods like panels or social networks to measure customer satisfaction worldwide, whether in B2B or B2C.

Methodological excellence

Our senior consultants provide expertise from methodology definition to delivering operational recommendations that can be directly integrated into your CX strategies.

Interactive deliverables

Access an interactive data visualization dashboard to visualize, filter, and cross-reference your results for deeper satisfaction analysis.

"In the context of a shopping center extension and to support our discussions with local authorities, we conducted a study with Discurv among shoppers. The insights allowed us to evaluate the shopping center's satisfaction among visitors and better understand their expectations and interests regarding the center's potential evolution. Thank you to the team for their support and the quality of the dynamic report (filterable by sub-targets) created."

Aurélien Raspiengeas

Strategy Director at Hill+Knowlton Strategies